In the 1950's, the San Fernando Valley was a modern proving ground for visionary architects, a suburban utopia with walnut and orange groves, wide open spaces, ranches and mountain views framed by blue skies. This was an era marked by hope and fueled by dreams of what the future could be. It was the belief of a new breed of architect that people’s lives could be enhanced by providing an architecture that was relevant to our modern times. These forward-thinking architects created housing that was innovative in its design, yet respectful of its environment. Their homes found new ways to exploit the year-round active Southern California lifestyle, seamlessly blending indoor and outdoor living. Their democratic design principals imbued even the most modest dwellings with a sense of dignity and grace in their casual elegance. Then as now, modern is not a style, but a way of life.
Through the end of the last century to the present, feelings of optimism and hope have been replaced by concerns for the environment, population growth, and a shortage of available or affordable housing. Responding to these concerns, the ideas of early modernists have been expanded upon in innovative residences by new generations of architects. While rooted in the same design principles as their predecessors, these architects have taken on new issues such as energy efficiency, conservation of natural resources and changes in lifestyle and family structure. Their diverse, modern palette of materials, such as corrugated metal, concrete and high-tech, engineered products challenge the conventions of aesthetic and place. Their designs work to consolidate utilities and resources for greater efficiency and less waste, and re-connect the family in increasingly open public spaces, while providing each member of the household a much-needed escape from the demands and pressures of modern-day life in an urban metropolis such as Los Angeles.
Craig Terrien and Margot Tempereau are Realtors with deasy/penner & partners whose goal is to encourage the preservation and restoration of architecturally significant homes in the San Fernando Valley and beyond, while also promoting the advance of beautiful design, innovative architecture, and green technologies for home buyers of all income levels. In the time since its inception, ValleyModern.com has enjoyed great success and gained national media attention via articles in The New York Times, Dwell Magazine and The Daily Variety, among others.
ValleyModern.com was created to connect sellers of architecturally significant homes to appropriately sensitive buyers. Our hope is to facilitate a better understanding of great architecture and design and find ways to preserve and promote its growth and development for our generation as well as those to come.
To find out more about ValleyModern.com, our unique service and how we can assist you, contact us today.